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Corporates have adopted green for long. And now it’s time for consumers to embrace the environment. To help prevent your old gadgets from ending their life in a backyard-recycling unit and adding to pollution, Hewlett-Packard has extended its recycling programme in India beyond corporate customers to include consumers.

In 2008, American pet owners spent $43 billion on their animals. Walk into any pet store and it is easy to see how - $60 brushes, $200 designer cat scratchers, $450 midcentury dog beds. But the market for pet gadgets has been dismal, in large part because of the abundance of novelty goods that are more expensive than practical. I mean, who needs a gizmo that can translate your dog’s barks?